UNRL is a modern athletic lifestyle and performance apparel brand that has grown from grassroots beginnings into a respected name in premium athleisure and team wear. Founded in 2013 in St. Paul, Minnesota, UNRL was built around the idea of combining versatility with elevated comfort in apparel designed for active lifestyles, travel, and professional environments.
Companies looking for premium branded apparel often explore the UNRL custom apparel collection at Graphic Goat to see available styles for embroidery and logo application.
UNRL’s Origin Story
UNRL was launched by entrepreneur Michael E. Jordan, who started the company with just $300 and a vision to create clothing that blended performance and style. What began as a basement project quickly became a brand with national reach, driven by dedication to quality, passion for athletics, and a deep focus on design that works in real life.
Today, UNRL is a privately held company headquartered in St. Paul, Minnesota, with a team focused on creating apparel that moves with the wearer, from the gym to the office and beyond.
What Makes UNRL Different
UNRL is positioned between performance athletic wear and refined lifestyle apparel. It is designed to move comfortably while maintaining a clean, modern look.
- Premium stretch performance fabrics
- Athletic but tailored fits
- Moisture-wicking materials
- Minimal, professional aesthetic
- Apparel that transitions from gym to office
Because of this versatility, many companies choose custom UNRL apparel for corporate events and team uniforms instead of standard promotional garments.
Why UNRL Works Well for Custom Apparel
When organizations choose branded apparel for staff, teams, or special events, they often want pieces that will actually be worn again and again. UNRL fits that need because:
- It’s built for movement and comfort, not just logos.
- The brand’s modern aesthetic appeals across ages and environments.
- It’s versatile enough for workplace uniforms, event wear, or team gear.
- Premium feel increases perceived value of custom apparel.
- Employees and brand ambassadors are more likely to wear it outside work.
For companies exploring custom UNRL apparel, start with the curated UNRL apparel at Graphic Goat collection.
UNRL’s Growth and Reach
Over the past decade, UNRL has expanded beyond humble beginnings into an apparel line recognized by athletes and lifestyle customers alike. It has been featured in partnerships with professional sports teams and continues to gain traction in both retail and branded markets.
Part of UNRL’s appeal comes from its story: a classic underdog brand that grew outside of corporate fashion labs, rooted in real athletic culture and community relationships.
UNRL’s Product Range
UNRL’s product lineup includes:
- Hoodies and pullovers
- Joggers and pants
- Performance tees and polos
- Jackets and outer layers
- Accessories for active lifestyles
Each piece is designed with both comfort and function in mind, making them ideal for custom branding, team apparel, and corporate gifts that employees and clients will actually use.
Why UNRL Works for Corporate Branding
Branded apparel should feel like something employees want to wear, not something they feel obligated to wear. UNRL performs well for:
- Trade shows
- Executive retreats
- Sales team uniforms
- Recruiting events
- Corporate travel
- Premium employee gifts
Performance polos in particular are popular for events. You can view available options here: UNRL performance polos ready for customization.
Popular UNRL Pieces for Custom Apparel
Hoodies and Pullovers
Ideal for relaxed corporate environments, team gear, and travel apparel.
Performance Polos
Polos maintain a polished look while allowing flexibility and comfort throughout long event days.
Jackets and Outerwear
Perfect for outdoor events and corporate travel. Explore the broader UNRL apparel lineup.
Joggers and Athletic Layers
Increasingly popular for athletic programs and wellness-focused organizations.
UNRL and Brand Perception
Premium apparel signals professionalism. When your team wears well-designed garments with subtle embroidery, it reflects attention to detail and quality.
Instead of traditional promotional pieces, many organizations elevate their brand presence through premium selections in the Graphic Goat UNRL collection.